Mother’s day may be this weekend, but most of America’s moviegoers are spending the day with the neighbors.
“Neighbors” is the new R-rated comedy starring Seth Rogen and Zac Efron. Thanks to a solid marketing campaign and strong early reviews, (as of Friday morning, it had a 75 percent rating on Rotten Tomatoes), the Universal film should earn $35 million this weekend. “Neighbors” is opening at 3,279 theaters, and should be helped by its likeable cast of Seth Rogen, Zac Efron, and Rose Byrne.
Not to mention that in recent years several original R-rated comedies have opened over $35 million: “21 Jump Street,” “The Heat,” “The Hangover,” “Ted.” and Sex and the City. And according to Fandango, the movie is selling twice as many advanced tickets as “This is the End,” and the most for an R-rated comedy since Ted in 2012.
If “Neighbors” opens with at least $35 million, it should be more than enough to topple “The Amazing Spider-Man 2” which is looking at a steep drop in week 2. Although I liked the film, many fans seems divided over Amazing 2. Critics also had a luke warm reception to Spidey. At last check, the movie was still sitting at 55 percent on Rotten Tomatoes.
Clarius Entertainment is releasing animated movie “Legends of Oz: Dorothy’s Return” at 2,641 locations this weekend. As the title suggests, the movie is a sort of sequel to the 1939 classic film.
The movie will have some appeal with children, and families, but it won’t open above $6 million. As a matter of fact, “Legends of Oz: Dorothy’s Return” may not even crack the top five.
The wildcard this weekend could be comedy “Moms’ Night Out,” which Sony is releasing at 1,044 locations. The film stars Sarah Drew, Trace Adkins, Sean Astin and Patricia Heaton. And believe it or not, “Moms’ Night Out” is aimed at the same audiences that made modest hits out of ” Son of God,” “God’s Not Dead” and “Heaven is for Real.” With that in mind, “Moms’ Night Out” is looking at a $9 million debut.