It was a slow weekend at the box office, but “Think Like a Man Too” was able to defeat fellow Sony comedy “22 Jump Street” to take first place at the box office this weekend.
Playing at 2,225 locations, “Think Like a Man Too” opened to an estimated $30 million this weekend. However, that’s a bit lower than the original Think Like a Man’s $33.6 million 2012 debut. The movie’s audience was 63 percent female and 59 percent over the age of 30. They awarded it an “A-” CinemaScore, which suggests strong word-of-mouth. Even so, it’s unlikely that “Think Like a Man Too” matches the original’s $91.5 million total.
A $30 million debut isn’t horrible when you consider the movie only cost $24 million. but with Kevin Hart’s star on the rise, I’m sure Sony was hoping for a stronger start for “Think Like a Man Too.” My guess is a lot of Hart’s new fans passed because it was a sequel and they hadn’t seen the first movie.
In second place, “22 Jump Street” fell 49 percent to an estimated $29 million. That drop wasn’t unexpected and it’s almost identical to last month’s “Neighbors.” To date, the Jonah Hill/Channing Tatum comedy has grossed $111.5 million, and is on track for at least $170 million total. While overseas, “22 Jump street” has earned a little over $38 million.
After How to Train Your Dragon 2’s weak debut last weekend, there was hope that the animated sequel would perform similar to its predecessor: Start slow, but have a long lengthy run. It doesn’t look like that’s gonna happen.
“How to Train Your Dragon 2” dropped 49 percent to $25.3 million this weekend; Four years ago, the first movie dipped 34 percent in its second week. But calling the movie a complete bomb might be a bit of a stretch: After 10 days, “How to Train Your Dragon 2” has earned $95.2 million domestically and over $77 million overseas.
As expected, Clint Eastwood’s latest flick earned the Bomb of the Week award. Playing at 2,905 theaters, Eastwood’s “Jersey Boys” opened in fourth place with an estimated $13.5 million. That’s even lower than colossal flop “Rock of Ages,” which opened to $14.4 million in June 2012.
On the bright side, “Jersey Boys” is an improvement over recent Eastwood movies “J. Edgar” ($11.2 million), “Hereafter” ($12 million) and “Invictus” ($8.6 million).
The audience for “Jersey Boys” was 71 percent over the age of 50, and they gave the film “A-” CinemaScore. Clearly, this movie was aimed at an older audience which may wait to see it on DVD instead of rushing out to a crowded multiplex. Speaking of which…
If you were near a “Jersey Boys” screening in the Charlotte area, and heard some screeching in the form of singing, it was my mother in law. I sincerely apologize for the noise.
Your top five movies this weekend:
1. Think Like a Man Too – $30 million
2. 22 Jump Street – $29 million
3. How to Train Your Dragon 2 – $25.3 million
4. Jersey Boys – $13.5 million
5. Maleficent – $13 million
And next week: