As expected, “Transformers: Age of Extinction” held on to first place at the box office in what turned out to be a veeeeeery slow Fourth of July weekend.
Oh well, at least the burgers and fireworks were good.
“Transformers: Age of Extinction” sank a whopping 64 percent to an estimated $36.4 million. That’s a huge drop considering the film didn’t face any serious competition. The good news is Transformers became the first movie since April’s “Captain America: The Winter Soldier” to repeat in first place. Age of Extinction has earned $174.7 million at home and over $400 million overseas.
In second place, “Tammy” opened to an estimated $21.2 million ($32.9 million five-day). The comedy’s five-day opening was lower than the three-day start for 2013 Melissa McCarthy movies “The Heat” and “Identity Thief.” “Tammy” won’t have much staying power and it received a horrible “C+” CinemaScore, which usually mean word-of-mouth won’t be good.
It’s been a tough summer for Warner Bros, which has now scored back-to-back-to-back disappointments with “Edge of Tomorrow,” “Jersey Boys” and “Tammy.”
“Deliver Us From Evil” took third place with an estimated $9.5 million. According to Sony, the movie’s audience was 51 percent male and 51 percent were 25 years of age or older. The film received a “B-” CinemaScore. I think the movie bombed because it opened over the Fourth of July, or maybe the exorcism genre has played itself out for the time being.
The bomb of the week award goes to “Earth to Echo.” The family film debuted in sixth place with an estimated $8.3 million ($13.5 million five-day). That’s one of the worst opening ever for a movie using “found footage”; it’s opening is lower than “Apollo 18” and “Devil’s Due.” This is perhaps another genre that has worn out its welcome for now.
According to distributor Relativity, Earth to Echo’s audience was 54 percent female and 52 percent under the age of 25. With an “A-” CinemaScore. Don’t expect this movie to stay in theatres very long.
Overall, this was the worst Independence Day weekend at the box office since 1999. The Top 12 earned a combined $118.5 million this weekend, down a massive 47 percent from last year. Memo to studios: If you want a hit over July 4th, open some decent movies.
Your top five movies this holiday weekend:
1. Transformers: Age of Extinction – $36.4 million
2. Tammy – $21.17 million
3. Deliver Us From Evil — $9.5 million
4. 22 Jump Street – $9.4 million
5. How to Train Your Dragon 2 – $8.75 million
And next week…