Three new movies hit theatres this weekend: “The Purge: Anarchy,” “Sex Tape” and “Planes: Fire & Rescue.” All three could have decent weekends, but none of them are likely to dethrone reigning champ “Dawn of the Planet of the Apes.”
“The Purge: Anarchy” opens at 2,805 theaters this weekend., In June 2013 the first Purge opened to $34 million, which was at the time the biggest debut ever for an original R-rated horror movie. But thanks to poor word-of-mouth, “The Purge” plummeted 76 percent in its second weekend, and finished its run with $64.5 million.
Even though 2014 has been a terrible year for the horror genre, “The Purge: Anarchy” could come close to matching the first film’s debut. The premise has a following, and should fans of the original will show up.
Not to mention, Universal’s marketing department has done another great job hyping the sequel, and Fandango reports that Anarchy’s pre-sales are out-performing its predecessor. “The Purge: Anarchy” should open with at least $30 million, but in second place behind “Dawn of the Planet of the Apes.”
R-rated comedy “Sex Tape” opens at 3,062 theaters this weekend, and should take third place with $25 million. “Sex Tape” reunites “Bad Teacher” stars Cameron Diaz and Jason Segel with director Jake Kasdan. This is notable because “Bad Teacher” finished with over $200 million worldwide.
By the way: I did a Bing image search for this movie, and I got everything but this movie. I don’t recommend looking it up with kids around. A fun fact to know and share.Use it as you please.
“Sex Tape” will need a ton of help to get anywhere near the numbers for “Bad Teacher.” As of friday morning, “Sex Tape” has 15 percent on Rotten Tomatoes. That’s rough, but “Sex Tape” does have a couple of things going for it:
The comedy could be the perfect choice for couples on date night.
And Cameron Diaz is coming of the surprise hit “The Other Woman,” which has earned over $80 million since its April release.
The truth is, this sequel doesn’t have much buzz going for it, but there isn’t much competition for the family market, so maybe it has a chance. But if “Planes: Fire & Rescue” opens over $20 million, it will be a surprise.