Another week, another slow weekend at the box office. It’s been a tough month at your friendly neighborhood multiplex as the July box office is down over 30 percent compared to last year. And with weak competition, “Dawn of the Planet of the Apes” held the top spot for the second weekend in a row
Thanks in large part to good word-of-mouth, “Dawn of the Planet of the Apes” remained in the top spot despite dropping 50 percent to $36 million. That sounds like a huge drop, but it’s actually not as bad as it sounds.
This Summer’s other big budget sequels like “The Amazing Spider-Man 2,” “X-Men: Days of Future Past,” and “Transformers: Age of Extinction” all fell at least 61 percent at their second week. The Apes sequel has earned $139 million domestically and over $100 million internationally.
The Apes closest competition came from “The Purge: Anarchy” which opened in second place with an estimated $28.4 million. That’s down 17 percent from the first Purge’s $34.1 million debut last year. According to Universal, the movie’s audience was 52 female and 61 percent under the age of 25. They gave it a solid “B” CinemaScore, which is better than the first movie’s “C” score.
The surprise of the weekend was “Planes: Fire & Rescue” which took third place with an estimated $18 million. Although that’s down 19 percent from the first “Planes,” which opened to $22 million last August.
According to the studio, (and this will shock you) 42 percent of the movie’s audience was 12 years of age and under. They awarded the film an “A” CinemaScore. With zero competition for this audience for the rest of the Summer, Fire & Rescue could have a decent run.
The bomb of the week award went to R rated comedy “Sex Tape.” The movie barely made it to fourth place this weekend with a weak $15 million. Just how bad is that? That’s $10 million lower than Cameron Diaz’s recent hit “The Other Woman” ($24.8 million), and less than half of “Bad Teacher” ($31.6 million).
Things look even worse when you compare “Sex Tape” to other Summer 2014 comedies: “Sex Tape” debuted lower than “A Million Ways to Die in the West” ($16.8 million), and just edged out Adam Sandler’s “Blended” ($14.3 million).
Looks like word spread quickly of the movie’s terrible reviews (20 percent on Rotten Tomatoes). And with “C+” CinemaScore, word-of-mouth was just as bad. Then again, maybe audiences had their fill of R rated comedy with “22 Jump Street.”
Your top five movies this weekend:
1. Dawn of the Planet of the Apes– $36 million
2. The Purge: Anarchy — $28.3 million
3. Planes: Fire & Rescue – $18 million
4. Sex Tape – $15 million
5. Transformers: Age of Extinction – $10 million
And next week…