Scarlett Johansson delivered the People’s Elbow and a few Rock Bottoms to Dwayne “The Rock” Johnson and easily took the top spot at the box office.
“Lucy” took first place with over $44 million, beating most expectations. The action flick even outperformed similar films like “The Bourne Legacy” ($38.1 million) and “Salt” ($36 million). The impressive debut marks another huge win for Universal Pictures this year: “Lucy” is the fourth Universal Pictures movie to open of $35 million this year; the other three are “Lone Survivor,” “Ride Along” and “Neighbors.” And what do all four have in common?
All of them are original films, as in not sequels or a spinoff of a blockbuster franchise. Who says original movies don’t make money?
The audience for “Lucy” was split evenly between men and women, and 65 percent of moviegoers were over the age of 25. However, the movie received a “C+” CinemaScore, which suggests word-of-mouth will be mixed if not poor. By the way, I saw “Lucy” on Friday and my review should be up later.
Opening at 3,595 theaters, “Hercules” took second place this weekend with an estimated $29 million. Although that’s higher than most predicted, it’s well below other Dwayne Johnson action flicks: “The Scorpion King” opened to $36 million in 2002. And “G.I. Joe: Retaliation” scored $40 million last year. And forget about the Fast & Furious films, “Hercules” was light years away from them.
The audience for “Hercules” was 58 percent male and 64 percent over the age of 25. They gave the movie a decent “B+” CinemaScore. But let’s face it: If The Rock wasn’t in this movie, it would have flopped hard.
With tough competition from “Guardians of the Galaxy,” I don’t expect “Hercules” will have much staying power domestically. If this movie makes a profit it will be thanks to the international market where it’s already earned over $28 million.
The flop of the week award goes to Michael Douglas/Diane Keaton’s rom-com “And So It Goes.” The movie opened at 1,762 theaters, and earned $4.6 million. “And So It Goes” didn’t even make it to the top five, although it did land a B+ Cinema Score.
Since the next couple of weeks are loaded with action flicks, “And So It Goes” could still have a decent run as counter programming.
Your top five movies this weekend:
1. Lucy — $44 million
2. Hercules—$29 million
3. Dawn of the Planet of the Apes—$16.4 million ($172.1 million domestic total)
4. The Purge: Anarchy — $9.9 million ($51.3 million domestic total)
5. Planes: Fire & Rescue – $9.3 million ($35.1 million domestic total)
And coming next week…