It’s been a very slow Summer at the box office, but “Guardians of the Galaxy” should bring joy back to theatre chains all over the country.
Opening at 4,080 theaters (an August record) “Guardians of the Galaxy” is the first “original” Marvel movie in three years. That is, Guardians is the first Marvel movie since “Captain America: The First Avenger” that is not a sequel or a spinoff.
Guardians is the 10th movie in the “Marvel Cinematic Universe,” and its also the riskiest. I’ve been reading comics for most of my life, and even I was surprised when “Guardians of the Galaxy” as a live action movie.Its not as if the Guardians of the Galaxy have ever been a top-selling book, even when Jim Valentino was writing and drawing the book.
Then after watching the mid-credit scene in “Thor: The Dark World.” I got really worried. That scene featuring The collector was HORRIBLE. The tone, the costumes, everything about it screamed “Bomb.”
But I have to give credit where credit is due: Marvel and Disney have done an outstanding job marketing “Guardians of the Galaxy.” Even if you’re not a comic book reader, by now you know who the guardians are and what the movie is about.
Fandango reports that “Guardians of the Galaxy” is their biggest August pre-seller ever, and that it’s out-selling the first Thor and Captain America films.
The only thing that could keep Guardians down is that its opening in August, a time when people are either still on vacation or getting ready to go back to school in some places. But nevertheless, Guardians should stomp the competition this weekend and bring home around $68 million. And it should be even bigger overseas.
Meanwhile, Universal’s James Brown biopic “Get On Up” opens at 2,468 locations. The movie is receiving solid reviews, and star Chadwick Boseman is supposed to be excellent as James Brown. “Get On Up” won’t get near Guardians, but it should earn around $20 million. This is the type of movie that could have a solid run thanks to strong word-of-mouth.