Good news for Edgar Rice Burroughs fans.
Disney has lost the property’ media rights to Edgar Rice Burroughs’ John Carter universe.Well, maybe not lost. Sounds like Disney gave up the rights to the characters. These rights will now return to the Edgar Rice Burroughs, Inc. The company announced the news in a press release, stating their intentions to partner with a different studio to bring the adventures of John Carter of Mars to the screen.
Edgar Rice Burrough’s John Carter books had a huge impact on the film industry, as the stories served as sources of inspiration for the Star Wars saga, Flash Gordon, and James Cameron’s record-breaking hit “Avatar.” But Disney blew it with their ghastly marketing campaign which included (but was not limited to) changing the title of the film after Disney’s “Mars Needs Mom”s bombed in theaters. You can read more here.
Don’t feel bad for Disney though. The house of mouse has both the Marvel and Lucasfilm ships to keep them busy for many years to come. I just recently watched Disney’s “John Carter” and really enjoyed it. It would have been nice to have a sequel becaue the cast was very good. The movie was better than I ever expected and I wanted to see more of that world. The film even got me to read the John Carter books.
But the more I think about it, I’m glad Disney dropped the rights to John Carter.
Maybe now a studio will come along who gets the characters and the stories. If the new studio hires the right producer and director, you could be looking at the next big sci-fi film franchise. And make sure you have a good marketing campaign this time. Learn from the mistakes Disney made.
I really hope someone picks up the rights. Lionsgate perhaps?