Low-budget supernatural horror movie “Ouija” led the box office over the last full weekend in October, scaring up $20 million.. Not bad for a movie that had a reported budget of only $ million.
Sigh, you know what this means don’t you? Another Michael Bay project hit it big… dammit.
Playing at 2,858 theaters, “Ouija” was helped by a young cast, a PG-13 rating, and an ideal pre-Halloween release date. The good news: The audience for the film was 75 percent under the age of 25 (and 61 percent female). Furthermore, Hispanic moviegoers made up 39 percent of the audience. That’s pretty impressive for a movie with little star power. Now here are the bad news:
Horror movies tend to be very front-loaded, and “Ouija” will follow that trend: This movie is saddled with horrible reviews, poor word-of-mouth and a “C” CinemaScore. Not to mention its fan base skews very young which in the movie business can often lead to short attention spans.
With all of this in mind, look for “Ouija” to plummet quickly in the coming weeks. So if you want to see this in theatres, make sure you go this week.
Opening at 2,589 theaters, “John Wick” took second place with a very impressive $14.15 million. The Keanu Reeves film didn’t come close to matching the debut of recent revenge movie “The Equalizer” ($34.1 million), but “John Wick” did open higher than “A Walk Among the Tombstones” ($12.8 million). The movie performed well on IMAX screens as well, with $2.5 million, or 18 percent, of its debut coming from the large-format, premium-priced screens.
The audience for “John Wick” skewed male (60 percent) and older (77 percent over 25). It received a so-so “B” CinemaScore, but I think word-of-mouth will be strong.
And after two weeks in limited release, “St. Vincent” expanded to 2,282 theaters and earned $8.06 million which was good enough for sith place. That’s not typical for a Melissa McCarthy movie, but as my wifey said: “St. Vincent” is not your typical Melissa McCarthy movie.
Your top five wedding songs this weekend:
1. Ouija — $20 million
2. John Wick — $14.15 million
3. Fury — $13 million ($46.05 million domestic total)
4. Gone Girl — $11.1 million ($124.09 million domestic total)
5. The Book of Life — $9.8 million ($29.91 million domestic total)