I guess moviegoers don’t mind the long journey to Middle-Earth after all.
Get this: including Wednesday and Thursday, “The Hobbit: The Battle of the Five Armies” has already earned over $90 million, easily crushing the other new films. While over the three-day weekend, the final chapter in the Hobbit trilogy earned an estimated $56.2 million. Now, that’s the lowest opening weekend in the franchise so far, but Five Armies is also the only Hobbit movie to open on a Wednesday.
The audience for “The Hobbit: The Battle of the Five Armies” was 60 percent male and 60 percent over the age of 25. They awarded the movie an “A-” CinemaScore, which is about normal with the other Hobbit films. IMAX shows accounted for $13.6 million—a new record for December—while 3D shows represented 49 percent of ticket sales.
Things are even better overseas, where the film has already earned $265 millions. With numbers like these, I doubt this is the last time Warner Bros. heads to Middle-Earth.
Playing at 3,785 locations, “Night at the Museum: Secret of the Tomb” opened to an estimated $17.3 million this weekend. That’s not even close to the last movie’s $54.2 million debut in 2009. Although to be fair, that movie opened over Memorial Day weekend.
According to 20th Century Fox, the movie’s audience was 51 percent male and 54 percent under the age of 25. They awarded the movie a “B+” CinemaScore, which is on par with the last installment in the series.
Sony/Columbia’s remake of “Annie” opened to $16.3 million at 3,116 locations this weekend, good enough for third place. The movie’s audience was (not surprisingly) primarily families (76 percent), and skewed heavily female (70 percent).
While reviews for “Annie” are horrible, word-of-mouth seems a bit more decent: the movie received an “A-” CinemaScore from moviegoers. But with tough competition landing on Christmas, “Annie” may have trouble earning back its $65 million budget.
And finally there’s last week’s number one movie, “Exodus: Gods and Kings.” Ridley Scott’s Biblical epic plummeted 67 percent to an estimated $8.1 million; The film’s now earned $38.9 million, and is going to struggle to reach $50 million. Can we start calling this a flop?
Your top five last-minute gifts:
1. The Hobbit: The Battle of the Five Armies — $56.2 million (Weekend) $90.6 million (Since wednesday)
2. Night at the Museum: Secret of the Tomb — $17.3 million
3. Annie — $16.3 million
4. Exodus: Gods and Kings — $8.1 million
5. The Hunger Games: Mockingjay — Part 1 – $7.8 million