It would seem moviegoers all over the country got freaky this weekend. Added to the winter weather in many areas, there will probably be a baby boom in October-November.
Anywho, as most people predicted last week, the big-screen adaptation of Fifty Shades of Grey finished in first place this weekend. The film even scored one of the biggest R-rated debuts ever, and was even more impressive at the international box office.
Playing at 3,646 theaters (the most screens ever for an R-rated movie) “Fifty Shades of Grey” scored an estimated $81.7 million over the three-day weekend. That ranks second all-time in the month of February behind 2004’s “The Passion of the Christ.” Meanwhile, internationally Fifty Shades opened to a stunning $158 million. But that may be where the good news end for “Fifty Shades of Grey.”
Female-skewing film adaptations tend to be fairly front-loaded. Look no further than the Twilight sequels for a recent example. Just because a movie opens big, it does not necessarily mean it will have a lengthy run at the box office.
Add in the fact that Fifty Shades is receiving mixed word-of-mouth (“C+” CinemaScore), and bad reviews (26 percent on Rotten Tomatoes) it’s hard to see how “Fifty Shades of Grey” reaches $175-200 million domestically.
In second place, “Kingsman: The Secret Service” performed very well against “Fifty Shades of Grey” this weekend. Playing at 3,204 locations, the comic book adaptation opened to an estimated $35.6 million, and for the four-day weekend, it will likely wind up over $40 million. Not bad for a comic book adaptation many non comic reader had never heard of.
Kingsman received a “B+” CinemaScore, and as of Monday morning has a 71 percent rating on Rotten Tomatoes. The movie should hold decently in the next few weeks, and has an excellent chance of reaching $100 million domestically.
“Kingsman: The Secret Service” is doing big business overseas too, with over $43 million earned to date. You know what this means: Somewhere across the pond, Mark Millar is smiling and plotting his next self marketing gimmick.
Your top five presidents this weekend:
1. Fifty Shades of Grey — $81.7 million
2. Kingsman: The Secret Service — $35.6 million
3. The SpongeBob Movie: Sponge Out of Water — $30.5 million
4. American Sniper — $16.4 million
5. Jupiter Ascending — $9.4 million