Coming off an impressive opening weekend, “Fifty Shades of Grey” held on the top spot this weekend with $23.2 million. However…
Fifty Shades plummeted 73 percent in its second week. That’s the second-biggest decline ever for a movie playing at over 3,100 locations. The record for biggest week 2 drop still belongs to the Friday the 13th remake, which fell 80 percent back in 2009. Ouch.
At 2,755 locations, “McFarland, USA” led this weekend’s crop of newcomers with a modest $11.3 million. The movie did better than most expected and it’s opening is a bit better than Disney’s last sports drama, “Million Dollar Arm” ($10.5 million), and Kevin Costner’s “Draft Day” ($9.8 million).
The audience for “McFarland, USA” was split evenly between men and women, and skewed older (60 percent above 25). The movie received a great “A” CinemaScore, which suggests word-of-mouth will be strong.
Meanwhile, comedy flick “The DUFF” rounded out the Top Five with an estimated $11 million. That’s well below other high school comedies like “Mean Girls” and “Easy A,” but at least it wasn’t the biggets bomb of the week. According to CBS Films, the audience for “The DUFF” was 75 percent female and 68 percent under the age of 25.
With a surprising “A-” CinemaScore, some decent reviews and little competition over the next couple of weeks, “The DUFF” has a shot a decent (but modest) theatrical run.
Opening at 2,880 locations, “Hot Tub Time Machine 2” was the bomb of the week. The sequel opened in seventh place with a horrible $5.8 million. That’s down 58 percent from the first movie’s $14 million debut five years ago.
Paramount is reporting that the audience was 63 percent male and 76 percent over the age of 25. The audience awarded the movie a poor “C-” CinemaScore, which suggests that this is sequel is going to fall off a cliff in the next day or two. I still think the hot tub ate John Cusak.
your top five best dressed this weekend:
1. Fifty Shades of Grey — $23.2 million
2. Kingsman: The Secret Service — $17.5 million
3. The SpongeBob Movie: Sponge Out of Water — $15.5 million
4. McFarland, USA — $11.3 million
5. The Duff — $11 million