“The Hunger Games: Mockingjay – Part 2” opened $20 million below Part 1, but the film still managed an opening weekend of $101 million.
Any film that opens north of $100 million is hardly a flop, but this has to be somewhat disappointing given the epic openings of the first two Hunger Games installments. So what happened? I think there could be a couple of reasons for se series low opening:
Die-hard fans of the Hunger Games still rushed to their local movie theatre. But, casual fans, and/or those that haven’t read the books, may have thought the last movie was boring, and skipped the final installment.
Another possible theory is that the poor marketing campaign by Lionsgate kept people away. This is nothing new of course, as this series has been a victim of terrible marketing since the first film in 2012. That didn’t hurt the franchise in the past, but with a very crowded movie market, this time it did.
But whatever the reason for the film’s “low” start, Mockingjay – Part 2 has already earned $247 million worldwide. So it’s not all bad news after all.
The weekend wasn’t all about Hunger Games though. Two other new wide releases hit theaters, but neither made much of an impact. Starring Seth Rogen, Joseph Gordon-Levitt and Anthony Mackie, the R-rated, holiday-themed comedy “The Night Before” earned an “A-” from Cinemascore but, barely managed a double-digit finish with an estimated $10.1 million.
That was enough for a fourth place finish and just behind it in fifth place was the “Secret in Their Eyes” remake.
Led by Chiwetel Ejiofor, Nicole Kidman and Julia Roberts, “Secret in Their Eyes” brought in an estimated $6.6 million from 2,392 theaters for a $2,773 per theater average. Hardly impressive for these actors. With a “B-” Cinemascore, and average reviews, and a crowded market, this movie won’t be around for too long.
Thanksgiving is this week and with it comes Pixar’s “The Good Dinosaur,” “Creed” and “Victor Frankenstein.” Who will win?
Okay, trick question. I think its fair to say movie theatres will be packed with kids this coming weekend, and they won’t be there to see “Creed.”