Super Bowl weekend is always a slow time at the box office, and this year was no exception, because we love football dammit!
“Kung Fu Panda 3” took home the number one position for a second weekend in a row with an estimated $21 million. That’s a hefty 49% drop from last week, but with the big game and other football related shows on TV, the huge drop is not surprising.
In second place, Joel and Ethan Coen’s “Hail, Caesar!” finished the weekend with an estimated $11.4 million along with a “C-” CinemaScore from opening day audiences. This is the lowest opening for a Coen brothers release opening in over 1,500 theaters but at least critics enjoyed the film, as it scored a 79% “Certified Fresh” rating at Rotten Tomatoes.
With such an A list cast, the $11.4 million opening has to be disappointing for the Coens and the studio. But again, opening on Super Bowl weekend probably hurt the movie.
Finishing second among the new releases is the latest Nicholas Sparks adaptation, “The Choice.” While the latest tear jerker from Sparks did manage to crack the top five, it also has the distinction of being the lowest opening weekend of any Sparks adaptation yet.
None of the previous Sparks adaptations opened with less than $10 million, and “The Choice” had a difficult time getting to $6 million, and with a “B+” CinemaScore word-of-mouth will probably be mixed.
Landing in sixth place is the bomb of the week: “Pride and Prejudice and Zombies.” The movie opened with a paltry $5.2 million and a “B-” CinemaScore. With a budget reported to be around $28 million and a domestic run that may struggle to reach that high, this one is going to be hoping for big returns internationally.